Livca Shin-Kim, MBA, Director of Marketing & Business Development at Donahue Fitzgerald LLP
Livca Shin-Kim, MBA, Director of Marketing and Business Development at Donahue Fitzgerald LLP, joins the show and traces her path from an art museum internship to an MBA and nearly a decade in legal marketing. She explains how she's reframed BD for her attorneys as curiosity in relationship-building. A lifelong learner and creative problem solver, Livca shares some of the business development tools and approaches she has used to coach and train lawyers at her firm. Finally, she comes back to the museum with a sponsorship relationship she fostered that turned into new estate planning business for her firm. This is a conversation about the patience, value, curiosity and creativity that make Livca an ever evolving BD Catalyst.
