Chris Moyer, Business Development & Marketing Manager, Hedrick Gardner
Chris Moyer, Business Development & Marketing Manager at Hedrick Gardner, joins the podcast with a set of reframes that attorneys can put to use immediately. Chris prefers the term "relationship" development instead of "business" development. He advocates tracking whether an attorney showed up to a BD activity rather than what came of it and presses his attorneys to take more shots on the goal, giving credit to Wayne Gretzky of course. It's a practical look at lowering the pressure around business development so lawyers actually do more of it more easily.
